The Talking House
In a very tight real estate market, a successful and resourceful agent will use innovative marketing techniques – like the Talking House. But what is a Talking House? A Talking House is a small hi-tech radio transmitter that you put inside the house that’s for sale. It then broadcasts a customized message describing the most exciting features of the house over the airwaves 24/7/365. House hunters or “drive-by-buyers” can simply tune their car radios in to hear about the house and how to get in touch with you for a showing. It’s that simple. Did you know that 80% of homebuyers drive around to look at homes for sale? Because frankly, the home buying process can be tedious and trying to find the home that’s going to fit a buyer’s needs can be an arduous task of getting in and out of their cars as they travel from one for sale home to the next. With the Talking House the “drive-by-buyers” can just literally drive by a ‘for sale’ house and hear the house speak for itself.
Very few realtors and investors actually make use of this marketing strategy. The Talking House basically allows the agent to talk about the house 24 hours a day, seven days a week to anybody who pulls up front. The device allows agents to record a 5 minute message that continually repeats and then is transmitted using ActRadio technology. And these messages can be changed as often as needed and are recorded on a computer chip for clarity. The Talking House transmitter is about the size of a 4-pound VCR. The transmitter must be plugged into an electrical outlet in the home for sale. It can then broadcast up to 300 feet, thus reaching the far side of the street in 99 percent of all residences. The transmitters are approved by the FCC, and no special license or permission is required. The broadcast will not interfere with other radio stations or television transmissions.
The potential for real estate marketing through the Talking House is enormous. You can reach more people at non-office hours as well as provide more contact information than you could through a sign alone. While this technology is available and practical, consider the options for the best return on your investment. There are deals and trial offers available for the Talking House and there are a variety of radio transmitters available too. To enhance your Talking House marketing consider using a professional voice talent as well. The Talking House marketing program is sold to real estate agents and an individual transmitter can cost between $250 to $350. However, once purchased the device can be reused on home after home.
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