Dial-For-Data

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Another non-invasive way for prospects to get detailed property information is by having a Dial-For-Data line. With a Dial-For-Data line the buyer can simply call from their cell phone from right outside the house for sale immediately. Dial-For-Data is incorporated in every other marketing technique like the newspaper ads, the side riders, etc. and it has proved to be a really great asset. Always give buyers instant information by having a toll free number set up for a reasonable fee. Toll free numbers alleviates calls from buyers that are just looking for basic information. You can also capture the caller’s information to track and follow up on but this depends on what service you will use. So always opt for an advanced service so you’ll be able to capture the caller’s information and therefore be able to follow up with all callers and track its effectiveness.

There are two basic types of toll-free options. First is you will be given a unique code for the property so that when a prospect calls into the 800 number, they will be prompted to enter the property code so that they will be able to access the data of the house. Second is you will be given a private toll-free number that will ring to your line directly. The benefit of this type of service is that you can often ask or request for a number that is easy to remember. It is also possible to purchase a toll-free number that allows the creation of unique codes for each property, and this is great for realtors and investors who sell multiple properties. The only downside of this marketing technique is that you miss out on having a personal conversation with the buyer. The message may not always answer the specific question that the buyer has. So when providing information on your properties on the Dial-For-Data system, make sure to incorporate a direct response marketing within every message which will prompt the buyers to give you a call.