'Marketing' Category

Another effective way to market a house for sale is through direct mail marketing. In order to have a successful real estate career, it is essential for real estate agents to effectively reach their customers and prospecting clients. So be sure that your direct mail marketing campaign competes against the mailers of top-producing agents and that it delivers an effective, targeted message. There are 2 types of direct mail marketing: neighbor letters and postcards/flyers. [...] Read More

Virtual Tours turn your real estate listing photos into panoramic images that give home buyers and sellers an online preview of the property. Virtual tours or still photos are used only to entice a prospective buyer to see a house. Virtual tours have been used to showcase high-end listings but they've become more popular for the average home as well. Buyers are attracted to virtual tours because if they would just normally pass over a home, they will take the time though to watch the tour. [...] Read More

Another great way to market your house and get it sold is through an open house. I have previously shared with you tips in organizing a successful and irresistible open house. And now I'm going to tell you more about a type of open house known as the Broker's Open House. Open Houses are seen by sellers as an essential marketing strategy to sell their property, it's a great way to get buyer leads. Although it's not likely that an open house will generate the buyer for the house, realtors and investors still do it because generally the sellers feel that is must be done and aside from that it's also a good way for professionals to build their buyers list. An open house attendee most likely won't end up buying the house held open but you might have another property for sale that suits their needs. [...] Read More

In a very tight real estate market, a successful and resourceful agent will use innovative marketing techniques - like the Talking House. But what is a Talking House? A Talking House is a small hi-tech radio transmitter that you put inside the house that's for sale. It then broadcasts a customized message describing the most exciting features of the house over the airwaves 24/7/365. House hunters or "drive-by-buyers" can simply tune their car radios in to hear about the house and how to get in touch with you for a showing. It's that simple. Did you know that 80% of homebuyers drive around to look at homes for sale? Because frankly, the home buying process can be tedious and trying to find the home that's going to fit a buyer's needs can be an arduous task of getting in and out of their cars as they travel from one for sale home to the next. With the Talking House the "drive-by-buyers" can just literally drive by a ‘for sale’ house and hear the house speak for itself. [...] Read More

Email advertising is a quick efficient way of reaching a large audience with your online marketing or advertising campaign. Real estate email marketing lets real estate agents communicate with potential clients, current clients, as well as past clients quickly and easily. It can also be used to announce new properties, start a newsletter and more. As far as real estate marketing is concerned - email addresses are important. Regular subscriber's email addresses have to be regularly checked so that you will not lose any of them from your list. [...] Read More

In the tech savvy arena, most of the potential buyers are found on the internet. When buyers start searching for a home they usually start from the internet. And then there are also the yard signs. Yard signs have been proven to be more effective and convenient for businesses as well as in real estate, replacing the conventional means of advertising. It has also the best reaching effects on the masses and the best part is - it is inexpensive. A simple "For Sale" sign remains one of the most sought after forms of marketing used by buyers. [...] Read More

Where have you been spending your real estate dollars these days? I'm sure that you've made very significant adjustments within the last year or two like moving dollars from print to the internet. Newspaper ad revenues have depressed these past couple of years and are projected to fall further this year as well. For many years real estate brokers and auto retailers have been two of the largest customer groups that consume newspaper ad space. Even small papers began to print ads in color at higher prices when the internet began to erode that revenue stream. But there is no hard evidence at all that it did a better job of getting the home sold. The move to internet with real estate marketing is definitely a big factor in this and many real estate brokerages examine their budgets where advertising is a major portion for most. [...] Read More

Home staging also known as property styling is the process of setting up your home for sale. Home staging is a time-tested method that enables property owners and realtors to sell their homes quickly. It can be done by cleaning, painting, decorating or going through maintenance work. It can be simple and inexpensive if it only involves small projects like repainting rooms or adding plants and fresh flowers. But sellers who really want to impress might spend big bucks and rent high quality furniture or even remodel. But simply cleaning andde -cluttering your house will already add value to your house. Lightening and brightening your home can also have a great effect on home buyers. You just have to work towards making your home more appealing and more likable. [...] Read More

Technology as we all already know can be a very important element of business. Not only can it automate a lot of the processes involved in running a business but it also provides multiple ways of communicating with potential clients and business partners. One very popular aspect of technology is social networking. So what is a social network? A social network is an online community centered around a common interest. [...] Read More

There are many possible ways under the sun to find deals. And one of the best approach is by utilizing the website popularly known as CraigsList. According to Alexa, Craigslist.org is one of the top internet destinations that in fact, in the United States alone, Craigslist belongs to the list of the 10 most visited websites. It is so frequently visited that it actually gets 0.2% of all traffic on the internet. So that means on any given day, one in 500 people worldwide visits Craigslist with the large majority being US visitors. [...] Read More